Making borrowing fairer for consumers and smarter for lenders

By combining AI and deep expertise we help people access fair, affordable loans and partners launch their own lending products faster.

From underwriting to collections, Abound powers lending for every kind of lender

For individuals

Fast, fair loans up to £20,000 same day decisions with personalised rates

We’ve originated over £1.5b in loans, with an ‘Excellent’ rating on Trustpilot.

Talk to our team
Fast, fair loans up to £20,000 same day decisions with personalised rates
For businesses

A flexible platform that powers smarter, faster, lower-risk lending

We have powered over 15 partners with our platform, with many more in the pipeline

Talk to our team
A flexible platform that powers smarter, faster, lower-risk lending

Abound was born from a real but sadly common problem faced by our co-founders.

They spent years helping banks improve credit decisioning. Eventually, they realised that to truly fix the system, they had to build it themselves.

Read Michelle’s story

Global expertise in lending, AI,
and financial services

Our leadership combines deep expertise from global banks, top consultancies, and leading tech firms—specializing in AI, risk modeling, and financial
services innovation.

Dr. Michelle He

Co-Founder & COO

Previously Director at EY. Global delivery lead for C-suite at top European banks; FinTech advisor; Ph.D in AI

Gerald Chappell

Co-Founder & CEO

Previously Partner at McKinsey & EY; Led McKinsey’s Digital Lending and Credit Analytics solutions globally. Led 200+ quants developing AI models

Dr. Mark London

Chief Risk Officer

Previously Partner at EY; Led EY's quantitative team in the UK (peak 130 FTEs), serving all top UK banks. Ph.D in maths/physics

Experience across the wider leadership team includes:

Our investors have seen substantial growth since our launch

Investors
£110m

Monthly originations

Monthly origination
run rate

Monthly origination
run rate

50-70%

Reduction in credit risk

Default rates vs market benchmarks

Default rates vs market benchmarks

£1.5b

Total originations

Since our launch in March 2021

Since our launch in March 2021

£2.2bn

Lending capacity

Loan book financing secured from Citi, Deutsche Bank & Waterfall

Loan book financing secured from Citi, Deutsche Bank & Waterfall